Tinie Tempah & Playstation

4ThePlayers – A Demonstration of Play

  • Tine Tempah & Playstation
    Digital content/cinema commercial

Director: Huse Monfaradi
Producer: Emma Carter
Executive Producers: Julie Jakobek & Andy Holland
Location: On location in the UK and the USA

This collaboration between 27-year- old British hip-hop star, Tinie Tempah, and the games giant Sony Playstation, was coordinated and filmed by JA Films. Shot in the UK and Miami, the film coincided with the release of Tinie’s album, Demonstration, and his 11 date UK arena tour, which was sponsored by Sony’s latest games console, the PS4.

JA Films specialise in bringing artists and brands together on exciting dynamic projects such as this. The film, directed by Huse Monfaradi with Ben Spence as director of photography, was launched as an interactive documentary in which viewers were able to use their smartphones to access competitions and PS4-related content.

“The film is an intimate look into my work and what I do to relax,” Tinie explained. “There’s always loads going on, especially when I’m recording or on tour. I’m a huge PlayStation fan – I’ve grown up with PlayStation consoles.”